Once upon a time, e-businesses slapped together content with a choice keyword or key phrase scattered about it. In order to drive more traffic to websites, keyword-driven content was placed on free article directories with adds scattered all over it. That was all it took for substantial web traffic to come to your website. Those days are long gone.
Google changed all of that in 2011 with their “Panda” algorithm, which was specifically designed to give article directories and content farms two black eyes. Google had warned the world wide web of this major algorithm change in early 2010, but Panda has caught many e-businesses off guard. Web traffic has plummeted.
Only Publish Quality Content
For years, Google had been receiving complaints about the poor quality content available on many websites, including article directories and user-generated content sites. Now these sites are punished by Google. They can also be published by the average web surfer, who can block all web pages from a domain name, courtesy of Google.
Algorithm changes are nothing new. Google has been doing that for years in order to penalize black hat SEO tactics like keyword stuffing. But until 2011, Google and other search engines had kept pretty quiet about specifying what they were changing. But now Google has made it clear. If you want your web site to rank high in Google ratings, you need to publish quality content, written by people who actually know what they’re writing about.
Use Multiple Keywords As Few Pages as Possible
It used to be that if you made up a list of ten keywords, you would ten need articles or blog posts – one for each keyword. Forget all about that. Imagine yourself as a web surfer trying to quickly find information and find ten versions of the same article in the top ten search engine results. You’d get pretty annoyed, wouldn’t you?
Concentrate on one or two posts that use 5 or more keywords. If this means the post or article is longer than average, make it longer. Use page breaks if that helps the overall flow of that article. Use more images, bullet points, lists and subheadings to make the article as digestible as possible for a time-pressed web surfer. Don’t go overboard on the white space, though.
Google Isn’t the Only Search Engine
Check your web traffic reports. Which search engine is sending you the most referrals? Or perhaps it’s a social network such as Facebook. Start communicating with other search engines or social network sites as to what they want. Shoot an email or phone a query their Customer Relations department in order to get your questions looked at by the right people.
Use these other search engines, opinion sites and social network sites in order to check about any criticisms or outright lies about your website and company. Enter your company’s name followed by the words “scam” or “sucks” in the search field. These issues need to be addressed quickly but calmly. You need to keep your reputation up in order for people to check out your content and ads in the first place.