When it comes to running your own website, it is very important to have the best search engine rank. The better your ranking, the more likely you are to receive more visitors, obtain more clients and further improve your business and the amount of money you make off the site. There are many different factors that go into your overall website rank, and thankfully it is possible to adjust all of these features whenever necessary. This way, you can always adjust and tinker with your website in order to receive the very best website ranking possible.
For starters, you need to optimize your keywords. If you don’t have keywords that are properly configured to your website, you aren’t going to receive very high rankings. The better your keywords, the better your site is going to perform. This is the top feature to improve your overall search engine ranking. The better your keywords are, the better you perform on search results. Thankfully, it is possible to improve your keywords whenever necessary. So, if you have a website that sells metal jewelry, you need to make sure your keywords are for metal jewelry, or metal ring jewelry. You don’t want the keywords to just be “jewelry,” because this is going to bring up millions of results that push you further down in the rankings.
Of course, you don’t want to stuff your website with keywords. Some people try to put the keywords throughout the website, but this just backfires. It is referred to as “keyword stuff” and search engines do not like this at all. As a result, your only option is to place the keywords throughout one particular page, about one or two percent of the time—anything more than this might be considered keyword stuffing, reducing your overall rank on the search engine.
Another important feature for improving the overall rank of the website is to have backlinks leading to the website. Backlinks are links placed on other websites that lead visitors towards your site. The more back links leading individuals towards your site, the higher up your rank is going to be. When two websites share the same amount of keywords, most search engines then consider the backlinks. The site with the most backlinks appears higher in the rankings than a website with fewer backlinks. If you are not sure of how to create backlinks, you can attach these links to social media sites (such as Facebook, Twitter, Pinterest) or upload the links to friend’s websites. You might even be able to exchange links with other people running professional websites, this way you both improve each other’s rankings, and it is a win win situation.
The page ranking for your website is incredibly important, as the higher up the rankings you are the more visitors you receive, which improves the chances of boosting revenue and products sold. Adjusting a few features of your website will help you to improve your site’s ranking.